Marketing is indispensable for editors aspiring to thrive in a competitive industry. Effectively promoting your editorial services ensures visibility, attracting potential clients and establishing credibility within your niche.
The Online Directory of Editors
Need support with finding work or finding an editor to work with you? Editors Canada’s Online Directory of Editors does it all. For editors, setting up a listing in the ODE can be the ticket to gaining exposure and for authors and hiring professionals, listings can help you locate your perfect fit.
Getting Work with the Online Directory of Editors
In this free webinar, Greg Ioannou lifts the veil on the secrets to make the most of an ODE listing.
Ode to the ODE: Is a Listing in the Online Directory of Editors Worthwhile?
Lynne Melcombe discusses ways to make your Online Directory of Editors listing work for you, as well as some improvements that are in the works.
Setting up Your Marketing Plan
Anti-Hustle: Marketing Against Greed
Marketing a freelance editing business can be uncomfortable for some of us. In this one-hour webinar, Letitia Henville shares the three-part anti-hustle strategy that she has used to double her freelance income in one year.
In this webinar, you’ll learn to craft a solid marketing campaign for your editing business that minimizes time and cost without sacrificing results.
Job Application Process for Freelancers
Tanya Mykhaylychenko, a copy editor and career professional, shares how to create an effective job application package.
Marketing Your Freelance Business Like the Boss You Are
Marketing is vital to building and maintaining a business, but many freelancers don’t know where to start, what strategies are most effective, and how to avoid sounding salesy. In this webinar, Suzy Bills discusses effective strategies for finding and connecting with your ideal clients.
This webinar breaks down the essential marketing steps to help you build a simple, useful plan that can help grow your business, expand your network and keep you on track.
Showcasing Your Work
Be More Visible Online: Intermediate SEO for Editors and their Clients
In this seminar, Julie Kay-Wallace walks you through some of the advanced SEO techniques and tools to enhance your content’s SEO performance, such as the basics of Google Analytics, best posting times and web accessibility.
This blog post by Tanya Mykhaylychenko suggests how to write effective cover letters when applying for editing jobs online or with potential employers.
How to Build an Editing Website
Michelle Noble talks about building a website for editors, including the specific platforms and content for an editing website.
Listen Up! The Opportunity in Audio
Why and how to use audio content to amplify your editorial voice.
Persuasion Wins: Creating a Persuasive Website for Your Freelance Business
In this informative webinar, Erin Brennerl shows you how to leverage your editing website to build connections with clients.
Podcasting for Fun and Fortune: Part 1 of 2
With completed short stories in hand, Tim Green wondered about his next step. Then he discovered the world of podcasting.
Podcasting for Fun and Fortune: Part 2 of 2
Tim Green shares the remaining 3 steps to podcasting, including making a podcast available and building an audience.
Quantifying Your Editing Impact: Metrics to Share with Clients
Leave this webinar with ideas for how to update your end-of-edit client letter, to both improve your clients’ experience and increase your chances of turning one paying client into many more.
This blog post discusses why starting an editorial blog is a great way to attract new clients and maintain relationships with past clients. It also offers some content and promotion strategies.
Showcasing Your Skills and Accomplishments in an Online Portfolio
This webinar series helps you organize your online portfolio to strategically connect with your clients.
The Ethics of Online Portfolios: How Should Editors Showcase their Skills and Experience?
Letitia Henville discusses how online editing portfolios can help editors strengthen their credibility, both as individual editors and as members of a profession.